A youthful charm, and a creative freshness, 
unaltered by the passing of time.     

1975 The Maison is founded

As one of the monuments of Place Vendome, the Maison's begging was marked by its bold choices. Young, refined with a strong character masked by an elegant reserve, Poiray changes the codes of traditional jewelry.



chic & urban

The Poiray style is affirmed with full and generous shapes and pure lines. The hearts, the braids, the gems, the gadroons, filigree motifs and the art-deco inspiration are the the strong themes which continue to dominate the collections and illustrate the spirit of Poiray.

Refinement & elegance

The use of cabochon-cut fine stones marks the history of the Maison with an indelible imprint. The Poiray Maison combines full and audacious shapes with the sweetness of gold.

Poiray seduces all generations, and conveys a sense of timeless Parisian chic.

1985 Birth of the Poiray watch

The « Ma Première » watch revolutionizes the watch-making profession with a highly elegant interchangeable strap that is so easy to wear. Its refined, feminine and lightweight style as well as the gadroons which frame its rectangular case are the guarantors of an allure which is easy to identify and impossible to imitate.


Under the impulse of a new energy embodied by Aurélie Bidermann, the new creative director, Poiray rediscovers the innate elegance of its first collections and is ready to conquer the modern woman.