Between tradition and modernity, elegance as heritage.

If Poiray were a letter, it would of course be a P. That of the Parisian women, the Precious Stones and the Prestige of the Rue de la Paix, where the House settled in 1975 and came to heckle a world, that of the Place Vendôme, sometimes frozen in its convictions as well as in its traditions.


Poiray was first and foremost a certainty shared by its founders, François Hérail and Michel Ermelin: whether it was rings, bracelets, necklaces or earrings, precious jewelry had to be elegant, creative, wearable for all occasions and available to suit every mood. Poiray embraced this new femininity, which was the rage in the early 1970s. At the time, it was a daring move. It would be an immediate success.



The arrival of Nathalie Hocq as Poiray's artistic director will speed things up. This fine connoisseur of the milieu and its backstage areas represents the entire Poiray spirit. A true Parisian, close to prominent artists, she is above all a woman of her time who will mark the history of the house with creations that reflect her vision of uninhibited luxury: precious jewelry will no longer be reserved for special occasions but will now be part of the daily lives of women who live a thousand days in one.


On the watchmaking side, the Ma Première watch, created in 1987, a symbol of the company's watchmaking expertise, places its Art Deco design among the iconic. Changeable, mischievous, chameleon-like, it comes in yellow gold, pink gold or steel, can be adorned with 2, 4 or 12 lines of diamonds or even, sublimate itself in a "full paved" version. It swaps Roman numerals for Arabic numerals, plays with the colors and materials of its bracelets that can be changed at will (thanks to their unique ratchet opening system), passing without complex from exotic skins to fluorescent calfskin, from metallic rice grain to pearls or satin.


The heart, emblem of the House of Poiray, makes its appearance in the jewelry collections with Cœur Entrelacé, never to leave. While retaining its place as a favorite, it will evolve over time by dressing in gold or diamonds, but also in fine or ornamental stones. As the first Maison de la Place Vendôme to refuse to limit itself to precious stones alone, Poiray infuses its creations with the rich palette offered by fine gemstones. Under the banner of modernity, these new classics meet with instant success: Parisian women love them, and the enthusiasm quickly crosses borders.






In 2017, the House of Poiray launched the L'Attrape-Coeur and Lolita collections, literary nods to the gourmet curves or pure lines dear to Poiray, these joyful jewels to be worn on their own or accumulated by cheerfully combining all the colors, are the adorable foot soldiers of this charm offensive.



Creation of the Dune de Poiray and Perles Précieuses jewelry collections. The twisted gold of Poiray's Dune collection brings sunshine to the skin and pays homage to summer's finest hours. A reinvention of a great jewelry classic, the Perles Précieuses collection embodies the essence of Poiray: a playful taste in jewelry, an everyday eulogy to all of today's femininities.



Release of the Indrani ring, in a signet ring spirit. These cocktail rings adorned with colored stones with generous volume are also available in a version to accumulate.



On the occasion of its 45th anniversary, the House of Poiray reinvents its iconic watch in an elegant and precious version thanks to a unique dial made of silk and intertwined gold leaves. A true horological feat, the result of a long creation process, Ma Première - Edition Soie Précieuse continues to shake up codes.


The emblematic Flower Poiray collection, imagined around the daisy, comes in new creations. New rings, earrings and necklaces with yellow sapphire or diamond hearts radiate with their petals, in yellow or white gold, set with diamonds, combining the expertise of the House of Poiray with the freshness of this symbolic flower.

The Dune de Poiray collection is enriched with a new variation: Dune de Poiray Petit Modèle. The subtlety of the design, the delicacy of the twists and chiselling of the yellow and white gold are even more perceptible in these XS models. Their graceful sizes invite accumulation and association with already existing models.


To celebrate the 35th anniversary of its iconic "Ma Première" watch, Maison Poiray launches "Ma Première Cadran Tressé".

Conserving the famous gadroons of "Ma Première", this new declination
pays homage to it through the skilful marriage of a braid motif engraved at the bottom of the dial of two cases, in steel or yellow gold and steel, and three novel straps and
bracelets in braided calf leather in ivory, rose or gold and cognac.


To celebrate the 30th anniversary of the Cœur Entrelacé, Maison Poiray brings its emblematic motif to color with the "Cœur Entrelacé Email" line.

Conserving its clean lines and singular, generous curves, the heart is adorned with ivory or celadon blue enamel on powdered pink gold, or pink enamel on yellow gold, in turn declined as a pendant,
bracelet and earrings.

The brand recognized as the "jeweler of color" also offers a new watch line with its famous "Ma Première Cadran Pastel" watch. Three new brushed sunray effect dial backgrounds in sand, powder pink and lime green enhance the collection, with novel, matching and interchangeable two-tone bracelets in honey and ivory, rose and tangerine or olive and apple.

To crown the year full of events and end in style, Maison Poiray opened its seventh boutique in Lyon at the beginning of October.